Recently, a new trend in experiencing elderly care is sweeping through the younger generation. An increasing number of young individuals have checked into nursing homes, to get an early taste of retirement life. On social media, posts like "Early Retirement Experience for ￥1,500 Monthly," and "New Trend in Friends Getaways: Immersive Nursing Home Experience," have garnered attention from netizens.

China's growing aging population has pushed major insurance companies to target the so-called "silver economy."  China Taiping, for instance, is pouring substantial funds into the elderly care sector.

In 2000, China Taiping went public in Hong Kong, Becoming China's first overseas-listed insurance company. It is also the only centrally managed financial enterprise in China with headquarters outside the Chinese mainland.

Unlike most Chinese-funded insurance institutions, Internationalization stands out as one of China Taiping's most distinct features. Based in Hong Kong, its cross-border business spans The Chinese Mainland, Hong Kong and Macao, And extends across Europe, Oceania, East Asia, and Southeast Asia.

In recent years, With the implementation of policies including permission for Macao- and Hong Kong-registered vehicles to enter the mainland, China Taiping, with its geographic advantage in the Greater Bay Area, has taken the initiative in cross-border motor insurance. Car owners from the two SARs could have their vehicles. Covered by one single insurance policy for both the SARs and the mainland.

China Taiping is also an active participant in the Belt and Road Initiative (BRI). In the first half of 2024, China Taiping provided insurance with risk coverage of 486. 9 billion yuan for 355 BRI projects, while making substantial green investments with a total of 64.8 billion yuan. These efforts have supported major projects across more than 80 participating countries and regions.

In the competitive elderly care sector, China Taiping keeps making significant strides. By September this year, the company has established 70 retirement communities through both self-operation and partnerships, Covering 56 cities in 25 provinces across the country.China Taiping’s self-operated retirement communities, covered major cities in China, including Beijing, Shanghai, and Guangzhou.

Also, leveraging its international advantage, China Taiping made an innovative move by introducing. The "Northbound Retirement" products for Hong Kong and Maco residents, with the first-ever insurance plan that allows Hong Kong residents to enjoy retirement home services within the GBA. Earlier this year, One of its self-operated retirement communities in GBA mainland cities, welcomed their first Hong Kong resident.

The company's strong international flavor has brought more opportunities for China Taiping's development. According to its 2024 interim financial report, China Taiping achieved HKD6.03 billion in net profit attributable to shareholders in the first half of the year, up 15.4% year on year. Among them, life insurance saw a strong growth of 83.6% in new business value, and its total investment income has risen by 57.1%, both stand out among listed insurance companies.

This better-than-expected performance has driven a surge in its stock price, which increased by over 90% since the beginning of this year. However, with a market capitalization of just over 40 billion yuan, China Taiping still lags significantly behind The trillion-yuan market caps of industry giants.

In this fiercely competitive industry, China Taiping faces challenges from both Domestic leaders such as China Life and Ping An, and international giants such as HSBC and AIA. With its presence in both domestic and international markets, the key question remains: How will China Taiping differentiate itself and generate new growth momentum?

出品：南財國際傳播中心 21新媒體中心 創意互動中心

策劃統籌：于曉娜 丁青云

內容統籌：譚婷   張楠

責任編輯：洪丹華

執行統籌：黃欣然 

設計統籌：林軍明

視頻統籌：白宇航

監制：施詩

英文翻譯&配音：李瑩亮

海外運營監制: 黃燕淑

海外運營內容統籌: 黃子豪

運營支持：曾靜嬌

審校：強燕 陳晶晶 黃志明

（作者：洪丹華,白宇航 編輯：張楠）